Prediction Analysis Training

Business metrics do a great job summarizing the past. But if you want to fully leverage data science and predict how customers will respond in the future, there is one place to turn — predictive analytics (aka machine learning). By learning from your abundant historical data, predictive analytics delivers something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it.

The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online applications such as e-marketing and customer care recommendations, predictive analytics acts in real-time, dynamically selecting the ad, web content or cross-sell product each visitor is most likely to click on or respond to.

Benefit

• Applications: Business, marketing and web problems solved with predictive analytics
• Core technology: How a predictive model works and how it's created with machine learning
• Evaluation: How well a predictive model works and how much revenue it generates.
• Management: Project leadership and business process for predictive analytics
• Hands-on: "Get your hands dirty" with a revealing Excel-based exercise, bringing a predictive model to life and seeing it improve before your eyes